Record Details

The Effect of Business Location on Sales Result in the Traditional Market

Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

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Field Value
 
Title The Effect of Business Location on Sales Result in the Traditional Market
 
Creator Hanum, Fauziah
Ritonga, Zuriani
Rambe, Bhakti Helvi
 
Description Accuracy in choosing a location is one of the factors that determine the success of a business. Entrepreneurs always have a location close to customers in order to provide primary service to customers so that relationships can be maintained properly. The right business location is expected to meet consumer expectations in order to obtain profit, but if there is an error in choosing a business location automatically the maximum profit will not be obtained by the entrepreneur. The purpose of this research was to determine the effect of choosing a business location on sales. The selection of sales locations is very influential on the sales results of traders. Place/location of business is one element of the marketing mix which is very important for the continuity of a business. This type of research includes field research, namely the new market clothing store and the old market in the Rantauprapat. This research is descriptive, because this study seeks to collect existing facts. This research focuses on efforts to reveal a problem and the situation as it is, which is examined is the technique of interviewing and documentation. While the data analysis was carried out using the data obtained in the form of descriptions, then the data were analyzed using inductive thinking. The results of the research indicate that there is a very strong relationship between the place of business and the profit. The place of business has a positive effect on the profits obtained by the trader.
 
Publisher Prodi. Ekonomi Syariah, Institut Pesantren KH Abdul Chalim
 
Date 2021-09-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1515
10.31538/iijse.v4i1.1515
 
Source Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE); Vol 4 No 1 (2021): Sharia Economic: July, 2021; 245-254
2621-606X
10.31538/iijse.v4i1
 
Language eng
 
Relation https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1515/720
 
Rights Copyright (c) 2021 Fauziah Hanum, Zuriani Ritonga, Nova Jayanti Harahap, Bhakti Helvi Rambe
http://creativecommons.org/licenses/by-sa/4.0