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Consumers' Research on Cosmetic Brands Preference and Purchasing Behavior: Thai Brands and Chinese Domestic Brands

Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

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Title Consumers' Research on Cosmetic Brands Preference and Purchasing Behavior: Thai Brands and Chinese Domestic Brands
 
Creator Irawan, Nico
Pu, Cai Yun
 
Description The research theme is put forward under the realistic background of the development of Thai cosmetics in the Chinese market. Intends to start from cosmetics, with some college students and working youth groups as samples to study the evolution of Thai cosmetics in the Chinese market. Based on reviewing the research results of related topics at home and abroad, this paper draws on the classic consumer ethnocentrism and Chinese goods purchasing behavior relationship model, collects data through questionnaires, and uses SPSS data analysis software to trust the recovered data, validity test, and regression analysis to test each hypothesis. The results confirmed the consumer's relationship between the category of cosmetics, Chinese goods awareness and brand preference, brand identity perception and purchase, and their variables in the context of Chinese and Thai brands.
 
Publisher Prodi. Ekonomi Syariah, Institut Pesantren KH Abdul Chalim
 
Date 2020-07-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.ikhac.ac.id/index.php/iijse/article/view/750
10.31538/iijse.v3i1.750
 
Source Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE); Vol 3 No 1 (2020): Sharia Economic: July, 2020; 1-15
2621-606X
10.31538/iijse.v3i1
 
Language eng
 
Relation https://e-journal.ikhac.ac.id/index.php/iijse/article/view/750/491
 
Rights Copyright (c) 2020 Nico Irawan, Cai Yun Pu
http://creativecommons.org/licenses/by-sa/4.0