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THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH

Nidhomul Haq : Jurnal Manajemen Pendidikan Islam

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Title THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH
 
Creator Dwiyama, Fajri
R, Nurhasanah
 
Description Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important. The existence of a brand image is an alternative in winning the education marketing competition. A positive brand image is formed from the continuous role of various elements of stakeholders in educational institutions. Madrasah Aliyah Al-Ikhlas Ujung Bone is one of the private educational institutions established in the pesantren environment, which has a very good brand image. The indicator appears from the high public interest in these educational institutions. Even though they have a brand image, there is no visible role of school residents in building this brand image. This is the reason behind this research. The type of research used is qualitative research, data collection methods in the form of observation, interviews and documentation. Data analysis techniques are data reduction, data display, and drawing conclusions. The results of the study were related to the role of school members in building image bran, namely: 1) the characteristics of the brand image in Madrasah Aliyah Al-Ikhlas Ujung Bone, namely the existence of a strong image of the maker, the image of the user and the image of production. 2) the role of school members in building brand image, namely forming perceptions, maintaining perceptions, and changing perceptions.
 
Publisher Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto
 
Date 2020-11-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.ikhac.ac.id/index.php/nidhomulhaq/article/view/1002
10.31538/ndh.v5i3.1002
 
Source Nidhomul Haq : Jurnal Manajemen Pendidikan Islam; Vol 5 No 3 (2020): Islamic Education Management; 375-391
2503-1481
10.31538/ndh.v5i3
 
Language eng
 
Relation https://e-journal.ikhac.ac.id/index.php/nidhomulhaq/article/view/1002/539
 
Rights Copyright (c) 2020 Fajri Dwi Yama, Nurhasanah R
http://creativecommons.org/licenses/by-sa/4.0