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MEMASARKAN SHALAWAT: Dari Pasar Dakwah hingga Ekonomi Global

TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora

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Title MEMASARKAN SHALAWAT: Dari Pasar Dakwah hingga Ekonomi Global
 
Creator Huda, Nurul
 
Subject —
majelis shalawat; da'wah market; global economy
 
Description This article attempts to figure out the ways the commodification strategy which is carried out by Majelis Shalawat is not only to increase the number of majelis followers, but also to take advantage of their loves in order to increase and maintain the existence of the majelis in the midst of the religious industry in Indonesia. Using the critical discourse analysis method to the religious symbols of Syubbanul Muslimin in Probolinggo, this study finds that in shalawat stage with various religious symbols, there is an unavoidable economic mechanism, a pivot point between religion and market which certainly becomes a new hope on the one side as well as a challenge on the other side in the context of a global economy. This mechanism works through the formation of space (spatialization) in the virtual realm and the real network of the da'wah market.
 
Publisher Universitas Nurul Jadid
 
Contributor —
 
Date 2020-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1596
10.33650/trilogi.v1i1.1596
 
Source TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora; Vol 1, No 1 (2020): Majelis Shalawat dan Komodifikasi Agama; 52-60
2774-4582
2774-4574
10.33650/trilogi.v1i1
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1596/738
 
Rights Copyright (c) 2020 Nurul Huda
https://creativecommons.org/licenses/by-sa/4.0