Record Details

AGAMA SEBAGAI “KOMODITAS”? Memosisikan Majelis Shalawat sebagai Waralaba Religius

TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora

View Archive Info
 
 
Field Value
 
Title AGAMA SEBAGAI “KOMODITAS”? Memosisikan Majelis Shalawat sebagai Waralaba Religius
 
Creator Anggrisia, Nur Fitria
 
Subject —
Syubbanul Muslimin; religious franchises; commodities
 
Description This study attempts to analyze the ways shalawatan which is originally held for spiritual consumption needs (functional) become a commodity with an exchange rate (economical). Based on qualitative research on the Majelis Shalawat Syubbanul Muslimin Probolinggo by using Mosco's analysis method of media commodification, this study resulted that in the performance of Majelis Shalawat Syubbanul Muslimin in Kalikajar Probolinggo, in addition to the role of charismatic and motivational figures in the fulfillment of needs, the process of religious commodification is also obtained in each shalawat performance through audiences’ (Nahdliyin) relation to artists (Gus Hafidz) who basically have similarities with franchise models, such as Alfamart or Indomaret.
 
Publisher Universitas Nurul Jadid
 
Contributor —
 
Date 2020-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1595
10.33650/trilogi.v1i1.1595
 
Source TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora; Vol 1, No 1 (2020): Majelis Shalawat dan Komodifikasi Agama; 42-51
2774-4582
2774-4574
10.33650/trilogi.v1i1
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1595/737
 
Rights Copyright (c) 2020 Nur Fitria Anggrisia
https://creativecommons.org/licenses/by-sa/4.0