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MANAJEMEN KLUSTERISASI PASAR: Penerapan Segmentasi Pelanggan Berbasis Metode Self-Organizing Map (SOM) di CV Karunia Probolinggo

TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora

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Title MANAJEMEN KLUSTERISASI PASAR: Penerapan Segmentasi Pelanggan Berbasis Metode Self-Organizing Map (SOM) di CV Karunia Probolinggo
 
Creator Tholib, Abu
 
Subject —
customer segmentation; metode SOM; marketing strategi
 
Description As one of the distributors engaged in the sale and distribution of cosmetics, CV Karunia is in charge of serving customers who have placed an order, so that each order delivery must be recorded properly. By grouping customers according to regions and orders, it will be easier for distributors to know which regions and whose customers have the largest number of orders. Therefore, CV Karunia must have a customer mapping strategy, for example by using the SOM (Self Organizing Maps) method which aims to facilitate marketing efforts and customer grouping according to customer desires and habits, in order to obtain maximum results. Through this SOM method, customer decision making and optimization of the customer service process can be done well.
 
Publisher Universitas Nurul Jadid
 
Contributor —
 
Date 2020-12-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1897
10.33650/trilogi.v1i2.1897
 
Source TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora; Vol 1, No 2 (2020): Manajemen Data Berbasis Teknologi Informasi; 35-45
2774-4582
2774-4574
10.33650/trilogi.v1i2
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1897/pdf
 
Rights Copyright (c) 2021 Abu Tholib
https://creativecommons.org/licenses/by-sa/4.0