Record Details

POPULISME RELIGIUS: Promosi Image-Branding Majelis Shalawat dalam Industri Dakwah Kontemporer

TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora

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Title POPULISME RELIGIUS: Promosi Image-Branding Majelis Shalawat dalam Industri Dakwah Kontemporer
 
Creator Laili, Anisah Nur
 
Subject —
Syubbanul Muslimin; promotion; image-branding; da'wah industry
 
Description This study aims to show majalis shalawat as a new religious market in contemporary Indonesia. Focusing on Syubbanul Muslimin and related to other majelis shalawat groups, this study analyzed kiai, gus, or habaib’s approaches in marketing and expanding the Islamic da'wah industry in urban and rural areas. The results showed that while most religious preachers use public speaking skills in religious markets, a leader of the Syubbanul Muslim and other majelis shalawat leaders are utilizing performance in improving their religious and market authority. Through this performance, they are actually deploying marketing strategies of promotion and image-branding to increase the number of followers.
 
Publisher Universitas Nurul Jadid
 
Contributor —
 
Date 2020-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1593
10.33650/trilogi.v1i1.1593
 
Source TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora; Vol 1, No 1 (2020): Majelis Shalawat dan Komodifikasi Agama; 13-28
2774-4582
2774-4574
10.33650/trilogi.v1i1
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/trilogi/article/view/1593/pdf
 
Rights Copyright (c) 2020 Anisah Nur Laili
https://creativecommons.org/licenses/by-sa/4.0