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Millennial Generation Consumer Preferences and Perceptions of Halal Cosmetics (Case Study at Nurul Jadid Islamic Boarding School)

PROFIT: Jurnal Kajian Ekonomi dan Perbankan Syariah

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Title Millennial Generation Consumer Preferences and Perceptions of Halal Cosmetics (Case Study at Nurul Jadid Islamic Boarding School)
 
Creator Saifuddin, Saifuddin
Aisyah, Sitti
 
Subject —
—
 
Description On cosmetic products, the halal label indicates a product made from ingredients that do not contain haram elements. The halalness of cosmetic products is also determined by the manufacturing process. Although using parts of animals that are categorized as halal, these animals must be ensured that they have been processed according to Islamic law. This study uses a qualitative descriptive method that aims to determine the preferences and perceptions of millennial consumers towards halal cosmetics at the Nurul Jadid Islamic Boarding School. The results of this study indicate that students or millennial generation consumers in Islamic boarding schools have the same preferences and perceptions of halal cosmetics, namely prioritizing the halalness of every cosmetic product that will be consumed, even though there are one or several of the students who use cosmetics whose halalness is not clear. But so far, the boarding school has guaranteed the halalness of every cosmetic product sold in the boarding school environment, because all the shops that operate in the boarding school environment have been confirmed to sell halal products that are allowed in Islam in accordance with the sharia.
 
Publisher Nurul Jadid University
 
Contributor —
 
Date 2021-12-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/profit/article/view/3028
10.33650/profit.v5i2.3028
 
Source JURNAL PROFIT; Vol 5, No 2 (2021): ECONOMIC MILENIAL
PROFIT: Jurnal Kajian Ekonomi dan Perbankan Syariah; Vol 5, No 2 (2021): ECONOMIC MILENIAL
JURNAL PROFIT; Vol 5, No 2 (2021): ECONOMIC MILENIAL
2597-9434
2685-4309
10.33650/profit.v5i2
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/profit/article/view/3028/1083
https://ejournal.unuja.ac.id/index.php/profit/article/downloadSuppFile/3028/544
 
Rights Copyright (c) 2021 Saifuddin Saifuddin, Sitti Aisyah
https://creativecommons.org/licenses/by-nc-sa/4.0