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STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA

PROFIT: Jurnal Kajian Ekonomi dan Perbankan Syariah

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Title STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA
 
Creator Rahmawati, Lilik
Sholikhah, Farichatus
Muslimah, Hanifah
Amalia, Indi Rafiqa
Maghfiroh, Laila
 
Subject —
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Description Sharia Insurance is an institution that provides services in the service sector that appears among people who still do not understand about sharia insurance and its mechanisms, so that people are still awkward to use the insurance services. Islamic insurance in Indonesia has the potential to grow along with the growth of the Islamic financial market. The sharia insurance strategy to increase product sales is carried out by conducting outreach to the public. In terms of increasing the number of customers, especially by expanding the market, especially for people who have not used sharia insurance services through direct socialization, maintaining and improving existing markets by trying to always maintain communication with customers to provide quality services, introducing financial planning and management. risk in Islamic insurance. Fast service provides convenience for more strategic management of needs so that it creates public interest in using sharia insurance services.
 
Publisher Nurul Jadid University
 
Contributor —
 
Date 2022-01-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/profit/article/view/3201
10.33650/profit.v5i2.3201
 
Source JURNAL PROFIT; Vol 5, No 2 (2021): ECONOMIC MILENIAL
PROFIT: Jurnal Kajian Ekonomi dan Perbankan Syariah; Vol 5, No 2 (2021): ECONOMIC MILENIAL
JURNAL PROFIT; Vol 5, No 2 (2021): ECONOMIC MILENIAL
2597-9434
2685-4309
10.33650/profit.v5i2
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/profit/article/view/3201/1218
 
Rights Copyright (c) 2022 Lilik Rahmawati, Farichatus Sholikhah, Hanifah Muslimah, Indi Rafiqa Amalia, Laila Maghfiroh
https://creativecommons.org/licenses/by-nc-sa/4.0