Record Details

PROMOTION MIX NAHDLATUL ULAMA UNIVERSITY OF SURABAYA TO INCREASE NEW STUDENT’S INTEREST

AL-TANZIM: Jurnal Manajemen Pendidikan Islam

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Field Value
 
Title PROMOTION MIX NAHDLATUL ULAMA UNIVERSITY OF SURABAYA TO INCREASE NEW STUDENT’S INTEREST
 
Creator Kristanto, Joko
Soleh, Achmad Khudori
Al-Idrus, Salim
Raya, Moch Khafidz Fuad
 
Subject Educational Management
Promotion, Higher Education, Nahdlatul ‘Ulama’, Promotion Mix, Student Interest
 
Description The mushrooming number of PTKI (Perguruan Tinggi Keagamaan Islam - Islamic Religious Higher Education) clusters has made competition between universities even tighter, thus using promotional strategies to increase public trust. The increase in the interest of new students is an indicator of the success of the college in marketing education. This research is devoted to UNUSA as an Islamic organization-based PTKI (NU) that carries out promotional strategies to increase the interest of new students. This research uses a qualitative case study approach. The results showed that UNUSA used a promotion mix through advertising, such as; national television, personal selling, publications, and direct marketing. UNUSA's branding as PTNU (Nahdlatul Ulama' College) using a promotion mix has implications for increasing the number of new students by 21% over the last five years with a total achievement of 6,035 new students from 49% of the Nahdliyin community segment.
 
Publisher Nurul Jadid University, Probolinggo, East Java, Indonesia
 
Contributor —
 
Date 2021-08-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/2187
10.33650/al-tanzim.v5i2.2187
 
Source JURNAL AL-TANZIM; Vol 5, No 2 (2021); 1-14
AL-TANZIM: Jurnal Manajemen Pendidikan Islam; Vol 5, No 2 (2021); 1-14
JURNAL AL-TANZIM; Vol 5, No 2 (2021); 1-14
2549-5720
2549-3663
10.33650/al-tanzim.v5i2
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/2187/pdf
 
Rights Copyright (c) 2021 Moch. Khafidz Fuad Raya
https://creativecommons.org/licenses/by-nc-sa/4.0