Record Details

DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY

AL-TANZIM: Jurnal Manajemen Pendidikan Islam

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Title DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY
 
Creator Purwowidodo, Agus
Yasin, Muhamad
 
Subject —
Branding, Communication, Marketing, University
 
Description The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, teaching staff, education staff and stakeholders. The research period was for the 2018/2019 academic year. The results showed that the typology of the marketing or promotion model used collaboration between internal parties (academics, stakeholders) and external parties (institutions, channel partners, media, government, industrial bodies and institutions, the educational community and the general public). Its implementation uses corporate advertising, sponsorship, sales presentations, online activities, branding, corporate advertising, press releases, press conferences, events, and awards. The study implications deal with the increase in: (1) Higher Education Identity, Image, Reputation; (2) Higher Education Social Responsibility (CSR); (3) media relation effectiveness; (4) more efficient marketing communications; (5) the more intensive Internal Communication System; (6) investor relation improvement; (7) conducive relations with the Government, and (8) the reliability in overcoming crisis communication. These have an impact on improving the quality of IAIN Tulungagung toward the level of International Higher Education.
 
Publisher Nurul Jadid University, Probolinggo, East Java, Indonesia
 
Contributor —
 
Date 2021-03-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/1882
10.33650/al-tanzim.v5i1.1882
 
Source JURNAL AL-TANZIM; Vol 5, No 1 (2021); 115-128
AL-TANZIM: Jurnal Manajemen Pendidikan Islam; Vol 5, No 1 (2021); 115-128
JURNAL AL-TANZIM; Vol 5, No 1 (2021); 115-128
2549-5720
2549-3663
10.33650/al-tanzim.v5i1
 
Language eng
 
Relation https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/1882/pdf
 
Rights Copyright (c) 2021 Muhamad Yasin
https://creativecommons.org/licenses/by-nc-sa/4.0