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Halal Tourism: The Relation of Destination Image, Facilities, and Subjective Norms

Jihbiz : Journal of Islamic Economy, Finance, and Banking

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Title Halal Tourism: The Relation of Destination Image, Facilities, and Subjective Norms
Halal Tourism: Keterkaitan Citra Destinasi, Fasilitas, dan Norma Subjektif
 
Creator Hana, Kharis Fadlullah
Ramadhani, Eggi Syifana
Andini, Riyan
 
Subject citra destinasi
fasilitas
norma subjektif dan keputusan berkunjung
destination image
facilities
subjective norm and visit decision
 
Description The decision to visit is a top priority in this study because competition between tourist destinations can have an impact on the economic level of the surrounding community. The decision to visit tourists is influenced by several factors including the image of destinations, facilities, and subjective norms. This research aims to test the influence of the image of destinations, facilities, and subjective norms to influence partially and simultaneously on the decision to visit the religious tour Tomb of Sunan Pojok Blora. The approach used is quantitative. Data collection used the Incidental Sampling method and generated 100 respondents using the Slovin formula with questionnaire instruments. Data analysis uses statistical analysis that includes validity tests, reliability tests, classical assumption tests, and statistical tests, and testing using IBM SPSS Statistic 22. The results show that : (1) There is no influence between the image of the destination and the decision to visit; (2) There is a positive and significant influence between the facilities and the decision to visit; (3) There is a positive and significant influence between subjective norms on the decision to visit; (4) There is a simultaneous influence between the image of destinations, facilities, and subjective norms on the decision to visit.
Keputusan berkunjung menjadi prioritas utama pada penelitian ini karena persaingan antar destinasi wisata dapat berdampak pada tingkat perekonomian masyarakat sekitar. Keputusan berkunjung wisatawan dipengaruhi oleh beberapa faktor di antaranya citra destinasi, fasilitas, dan norma subjektif. Penelitian ini bertujuan untuk menguji pengaruh citra destinasi, fasilitas, dan norma subjektif berpengaruh secara parsial maupun simultan terhadap keputusan berkunjung pada wisata religi Makam Sunan Pojok Blora. Pendekatan yang digunakan yaitu kuantitatif. Pengumpulan data menggunakan metode Incidental Sampling dan menghasilkan 100 responden menggunakan rumus Slovin dengan instrumen kuesioner. Analisis data menggunakan analisis statistik yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, dan uji statistik, dan pengujian menggunakan IBM SPSS Statistic 22. Hasil penelitian menunjukkan bahwa: (1) Tidak terdapat pengaruh antara citra destinasi dengan keputusan berkunjung; (2) Terdapat pengaruh positif dan signifikan antara fasilitas dengan keputusan berkunjung; (3) Terdapat pengaruh positif dan signifikan antara norma subjektif terhadap keputusan berkunjung; (4) Terdapat pengaruh simultan antara citra destinasi, fasilitas, dan norma subjektif terhadap keputusan berkunjung.
 
Publisher Universitas Islam Raden Rahmat
 
Date 2022-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/1169
10.33379/jihbiz.v6i1.1169
 
Source Jihbiz : Journal of Islamic Economy, Finance, and Banking; Vol. 6 No. 1 (2022); 69-80
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah; Vol 6 No 1 (2022); 69-80
2807-6028
2549-0397
10.33379/jihbiz.v6i1
 
Language ind
 
Relation https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/1169/707
 
Rights Copyright (c) 2022 Jihbiz: Journal of Islamic Economy, Finance, and Banking
https://creativecommons.org/licenses/by-nc/4.0