Record Details

Fundraising Communication Strategy of Islamic Philanthropy Institutions for Increasing National Zakat Revenues

Jihbiz : Journal of Islamic Economy, Finance, and Banking

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Title Fundraising Communication Strategy of Islamic Philanthropy Institutions for Increasing National Zakat Revenues
Strategi Komunikasi Fundraising Lembaga Filantropi Islam untuk Meningkatkan Pendapatan Zakat Nasional
 
Creator Mukhyiddin, Mukhyiddin
Musyafa', Musyafa'
 
Subject komunikasi fundraising
strategi fundraising
fiilantropi Islam
zakat
fundraising communication
fundraising strategy
Islamic philanthropy
zakat
 
Description The purpose of this research is to analyze the concept of fundraising communication strategy or Islamic philanthropic institution association and the effectiveness of Islamic philanthropic institution fundraising communication. This research method is a qualitative case study type with the object of research in Islamic philanthropic institutions in Jepara, Central of Java, Indonesia. Data mining uses observation, documentation, in-depth interviews and Forum Group Discussion (FGD) techniques. The results showed that the fundraising communication strategy carried out by Islamic philanthropic institutions used interpersonal communication, public communication, involvement of figures, involvement of donors in massive activities and advertisements. The effectiveness of communication in the fundraising of Islamic philanthropic institutions uses persuasive communication techniques, getok tular (in Java means sharing information to others by mouth) in group communities and massive advertising.
Penelitian ini bertujuan untuk menganalisis konsep strategi komunikasi penggalangan dana atau asosiasi lembaga filantropi Islam dan efektivitas komunikasi penggalangan dana lembaga filantropi Islam. Metode penelitian ini adalah jenis studi kasus kualitatif dengan objek penelitian pada lembaga filantropi Islam di Jepara, Jawa Tengah, Indonesia. Data mining menggunakan teknik observasi, dokumentasi, wawancara mendalam dan Forum Group Discussion (FGD). Hasil penelitian menunjukkan bahwa strategi komunikasi penggalangan dana yang dilakukan oleh lembaga filantropi Islam menggunakan komunikasi interpersonal, komunikasi publik, pelibatan tokoh, pelibatan donatur dalam kegiatan masif dan iklan. Efektivitas komunikasi dalam penggalangan dana lembaga filantropi Islam menggunakan teknik komunikasi persuasif, getok tular (dalam bahasa Jawa berarti berbagi informasi kepada orang lain melalui mulut) dalam komunitas kelompok dan iklan yang masif.
 
Publisher Universitas Islam Raden Rahmat
 
Date 2021-07-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/873
10.33379/jihbiz.v5i2.873
 
Source Jihbiz : Journal of Islamic Economy, Finance, and Banking; Vol. 5 No. 2 (2021); 164-172
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah; Vol 5 No 2 (2021); 164-172
2807-6028
2549-0397
10.33379/jihbiz.v5i2
 
Language eng
 
Relation https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/873/588
 
Rights Copyright (c) 2021 Jihbiz : jurnal ekonomi, keuangan dan perbankan syariah
https://creativecommons.org/licenses/by-nc/4.0