Customer Satisfaction di Lembaga Non Profit Oriented: Studi Pada Perguruan Tinggi Islam
Jihbiz : Journal of Islamic Economy, Finance, and Banking
View Archive InfoField | Value | |
Title |
Customer Satisfaction di Lembaga Non Profit Oriented: Studi Pada Perguruan Tinggi Islam
Customer Satisfaction in Non-Profit Oriented Institutions: Studies at Islamic Higher Education |
|
Creator |
Rahmatika, Arivatu Niāmati
Fitriyah, Aimmatul |
|
Subject |
consumer satisfaction
Islamic higher education tri dharma kepuasan konsumen perguruan tinggi Islam tri dharma |
|
Description |
Lembaga non profit atau organisasi nirlaba merupakan Lembaga yang tidak bertujuan mencari keuntungan secara financial, melainkan untuk menyejahterakan masyarakat. Penelitian ini bertujuan untuk mengukur tingkat kepuasan konsumen (customer satisfaction) terhadap pelayanan serta fasilitas yang diberikan oleh Lembaga non profit di salah satu Pendidikan Tinggi Islam, yaitu Universitas KH. A. Wahab Hasbullah Jombang. Penelitian ini menggunakan jenis penelitian lapangan (field research) karena data penelitian diperoleh dengan metode penyebaran kuesioner kepada responden. Selanjutnya hasil kuesioner responden disajikan dalam bentuk grafik dan tabel persentase penilaian responden terhadap tingkat kepuasan konsumen yang diimplementasikan dalam misi Tri Dharma Perguruan Tinggi. Hasil penelitian menunjukkan bahwa masih terdapat banyak hal yang perlu dilakukan evaluasi sebagai dasar untuk meningkatkan kualitas pelayanan di Perguruan Tinggi Islam sebagai upaya memenuhi kewajiban dalam meningkatkan kepuasan konsumen.
Non-profit institutions or non-profit organizations are institutions that do not aim to seek financial gain but to improve the welfare of the community. This study aims to measure the level of customer satisfaction with the services and facilities provided by non-profit institutions in one of the Islamic Higher Education, namely KH. A. Wahab Hasbullah University, Jombang. This study uses the type of field research (field research) because the research data is obtained by the method of distributing questionnaires to respondents. Furthermore, the results of the respondent's questionnaire are presented in the form of graphs and tables of the percentage of respondents' assessments of the level of customer satisfaction which are implemented in the mission of the Tri Dharma of Higher Education. The results of the study indicate that there are still many things that need to be evaluated as a basis for improving the quality of service in The Islamic Higher Education in an effort to fulfill obligations in increasing customer satisfaction. |
|
Publisher |
Universitas Islam Raden Rahmat
|
|
Date |
2021-01-26
|
|
Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
|
Format |
application/pdf
|
|
Identifier |
https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/865
10.33379/jihbiz.v5i1.865 |
|
Source |
Jihbiz : Journal of Islamic Economy, Finance, and Banking; Vol. 5 No. 1 (2021); 27-41
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah; Vol 5 No 1 (2021); 27-41 2807-6028 2549-0397 10.33379/jihbiz.v5i1 |
|
Language |
ind
|
|
Relation |
https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/865/579
|
|
Rights |
Copyright (c) 2021 Jihbiz : jurnal ekonomi, keuangan dan perbankan syariah
https://creativecommons.org/licenses/by-nc/4.0 |
|