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Religiosity in The Decision to Use Islamic Banking Products

Jihbiz : Journal of Islamic Economy, Finance, and Banking

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Title Religiosity in The Decision to Use Islamic Banking Products
Religiositas dalam Keputusan Menggunakan Produk Perbankan Syariah
 
Creator Kurniawan, Indra
 
Subject BNI Syariah
religiosity
Islamic banking
religiositas
bank syariah
BNI Syariah
 
Description This study aims to examine the effect of religiosity on decisions to use Islamic banking products; whether there is an influence between the facilities on the decision to use Islamic banking products; whether there is an influence between knowledge on the decision to use Islamic banking products; and whether there is an influence between promotion on the decision to use Islamic banking products. Based on the results of research and discussion, it can be concluded. First, religiosity does not have a significant effect on the variables of customer decisions in using banking products. Second, the facility has a significant influence on the customer's decision variable in using Islamic banking products. Third, knowledge has a significant influence on customer decision variables in using Islamic banking products. Fourth, the promotion has a significant influence on customer decision variables in using Islamic banking products. Fifth, religiosity does not affect, while facilities, knowledge, and promotions have a joint effect on customer decisions in using sharia banking products at BNI Syariah.
Penelitian ini bertujuan untuk menguji pengaruh antara religiositas terhadap keputusan menggunakan Produk perbankan Syariah; apakah terdapat pengaruh antara fasilitas terhadap keputusan menggunakan Produk perbankan Syariah; apakah terdapat pengaruh antara pengetahuan terhadap keputusan menggunakan Produk perbankan Syariah; dan apakah terdapat pengaruh antara promosi terhadap keputusan menggunakan Produk perbankan syariah. Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan. Pertama, religiositas tidak mempunyai pengaruh yang signifikan terhadap variabel keputusan nasabah dalam menggunakan produk perbankan. Kedua, fasilitas mempunyai pengaruh signifikan terhadap variabel keputusan nasabah dalam menggunakan produk perbankan syariah. Ketiga, pengetahuan mempunyai pengaruh signifikan terhadap variabel keputusan nasabah dalam menggunakan produk perbankan syariah Keempat, promosi mempunyai pengaruh signifikan terhadap variabel keputusan nasabah dalam menggunakan produk perbankan syariah. Kelima, religiositas tidak mempengaruhi sedangkan fasilitas, pengetahuan dan promosi berpengaruh secara bersama-sama terhadap keputusan nasabah dalam menggunakan produk perbankan syariah di BNI Syariah.
 
Publisher Universitas Islam Raden Rahmat
 
Date 2020-07-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/862
10.33379/jihbiz.v4i2.862
 
Source Jihbiz : Journal of Islamic Economy, Finance, and Banking; Vol. 4 No. 2 (2020); 196-225
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah; Vol 4 No 2 (2020); 196-225
2807-6028
2549-0397
10.33379/jihbiz.v4i2
 
Language eng
 
Relation https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/862/576
 
Rights Copyright (c) 2020 Jihbiz : jurnal ekonomi, keuangan dan perbankan syariah
https://creativecommons.org/licenses/by-nc/4.0