Record Details

Consumer Knowledge and Decisions Becoming Customer Islamic Microfinance Institutions

Jihbiz : Journal of Islamic Economy, Finance, and Banking

View Archive Info
 
 
Field Value
 
Title Consumer Knowledge and Decisions Becoming Customer Islamic Microfinance Institutions
Pengetahuan Konsumen dan Keputusan Menjadi Nasabah Lembaga Keuangan Mikro Syariah
 
Creator Qurratulaini, Intan
 
Subject LKMS
BMT
consumer knowledge
LKMS
BMT
pengetahuan konsumen
 
Description This study aims to determine the effect of consumer knowledge about Islamic banking on the decision to become a customer at a Sharia Microfinance Institution (LKMS). A research method is a quantitative approach, where data is obtained through questionnaires (questionnaires), interviews, and documentation. After the data was obtained, the researcher analyzed it using regression analysis. Partial calculation results show that consumer knowledge about Islamic banking influences the decision to become a customer. One of the toughest challenges that many LKMS are now facing is the many accusations that LKMS is just conventional financial institutions with a sharia label added. LKMS consumers, becoming customers only want to secure their money or because of the profit-sharing offered by LKMS so that they can facilitate their economic path, besides that, they are also interested in the Islamic label or sharia system developed by the LKMS but in detail, they do not understand the process of implementing the sharia, but whether One's knowledge of sharia in the LKMS is a factor in the decision to become an interesting customer for further investigation.
Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan konsumen tentang perbankan syariah terhadap keputusan menjadi nasabah pada Lembaga Keuangan Mikro Syariah (LKMS). Metode penelitian dengan pendekatan kuantitatif, di mana data diperoleh  melalui kuesioner (angket), wawancara dan dokumentasi. Setelah data diperoleh, peneliti analisis dengan menggunakan analisis regresi. Hasil perhitungan secara parsial diperoleh hasil bahwa pengetahuan konsumen tentang perbankan syariah berpengaruh terhadap keputusan menjadi nasabah. Salah satu tantangan paling berat yang kini banyak dihadapi LKMS adalah banyaknya tudingan yang mengatakan LKMS hanya sekedar Lembaga Keuangan konvensional yang ditambah label syariah. Konsumen LKMS, menjadi nasabah hanya ingin mengamankan uangnya atau karena bagi hasil yang ditawarkan LKMS sehingga bisa memperlancar jalan perekonomian mereka, selain itu mereka juga tertarik dengan label Islam atau sistem syariah yang dikembangkan LKMS namun secara rinci mereka tidak memahami proses pelaksanaan syariah tersebut, namun apakah pengetahuan seseorang tentang syariah yang ada di LKMS menjadi faktor keputusan menjadi nasabah menarik diteliti lebih lanjut.
 
Publisher Universitas Islam Raden Rahmat
 
Date 2020-01-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/857
10.33379/jihbiz.v4i1.857
 
Source Jihbiz : Journal of Islamic Economy, Finance, and Banking; Vol. 4 No. 1 (2020); 70-92
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah; Vol 4 No 1 (2020); 70-92
2807-6028
2549-0397
10.33379/jihbiz.v4i1
 
Language eng
 
Relation https://ejournal.uniramalang.ac.id/index.php/jihbiz/article/view/857/569
 
Rights Copyright (c) 2020 Jihbiz : jurnal ekonomi, keuangan dan perbankan syariah
https://creativecommons.org/licenses/by-nc/4.0