Record Details

THE EFFECT OF RELIGIOUS BEHAVIOR ON CONSUMPTION BEHAVIOR OF PACKAGING PRODUCTS

DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial

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Title THE EFFECT OF RELIGIOUS BEHAVIOR ON CONSUMPTION BEHAVIOR OF PACKAGING PRODUCTS
PENGARUH PERILAKU RELIGIUSITAS TERHADAP PERILAKU KONSUMSI PRODUK KEMASAN
 
Creator Hasni, Hasni
Wahyuni, Wahyuni
Haslindah, Haslindah
 
Subject Religiosity Behaviour
Consumption Behavior
Perilaku Religiusitas
Perilaku Konsumsi
 
Description This study aims to determine the behavior of religiosity on the consumption behavior of cosmetic packaging products. The object of this research is the women community in Lili Riawang Village, Bengo District, South Sulawesi, Indonesia. The type of research used is field research using a quantitative approach method. The data collection technique used is descriptive statistical analysis. The results of this study indicate that the behavior of religiosity affects the consumption behavior of cosmetic packaging products in the female community in Lili Riawang Village, Bengo District, South Sulawesi Indonesia. R Square value of 70.3% indicates that the behavioral factor of religiosity is very influential on consumption behavior, while the remaining 29.7% is influenced by other factors.
Penelitian ini bertujuan untuk mengetahui perilaku religiusitas terhadap perilaku konsumsi produk kemasan kosmetik. Objek penelitian yaitu masyarakat perempuan di Desa Lili Riawang Kecamatan Bengo, Sulawesi Selatan, Indonesia. Jenis penelitian yang digunakan adalah penelitian lapangan dengan menggunakan metode pendekatan kuantitatif. Teknik pengumpulan data yang digunakan yaitu analisis statistik deskriptif. Hasil penelitian ini menunjukkan bahwa perilaku religiusitas berpengaruh terhadap perilaku konsumsi produk kemasan kosmetik pada masyarakat perempuan di Desa Lili Riawang Kecamatan Bengo, Sulawesi Selatan, Indonesia. Nilai R Square sebesar 70,3% menunjukkan bahwa faktor perilaku religiusitas sangat berpengaruh terhadap perilaku konsumsi, sedangkan sisanya sebesar 29,7% dipengaruhi oleh faktor yang lain.
 
Publisher Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang
 
Date 2022-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/1157
10.36636/dialektika.v7i1.1157
 
Source DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial; Vol. 7 No. 1 (2022): DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial; 55-62
2598-781X
2502-4094
10.36636/dialektika.v7i1
 
Language eng
 
Relation https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/1157/716
 
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