Record Details

PENGARUH KUALITAS LAYANAN, KOMPETENSI & PROMOSI TERHADAP CITRA PROGRAM MAGISTER MANAJEMEN DI MALANG

DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial

View Archive Info
 
 
Field Value
 
Title PENGARUH KUALITAS LAYANAN, KOMPETENSI & PROMOSI TERHADAP CITRA PROGRAM MAGISTER MANAJEMEN DI MALANG
 
Creator firmansyah, andri
Astutik, Widji
Darsono, Junianto Tjahjo
 
Subject Keywords : Image, Service Quality, Competence and Promotion
 
Description This study aims to analyze the effect of service quality, competence, and promotion on the image of the Magister of Management Study program in Malang. The method used is quantitive research using a questionnaire research instrument that is distributed to master student in management. The Analysis used is multiple linear regression using SPSS. The results of this study indicate students’ perceptions of service quality, competence, and promotion effect the image of the master’s management study program and promotion becomes the dominant variable affecting the image of the master’s management study program.
Keywords : Image, Service Quality, Competence and Promotion
 
Publisher Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang
 
Date 2020-09-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/459
 
Source DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial; Vol. 5 No. 2 (2020): DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial
2598-781X
2502-4094
 
Language eng
 
Relation https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/459/401
 
Rights Copyright (c) 2020 DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial
https://creativecommons.org/licenses/by-nc/4.0