Record Details

COMMUNICATIVE FUNCTIONS AND THE MEANINGS OF SLOGANS IN PUBLIC SERVICE ADVERTISEMENTS

E-LINK JOURNAL

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Field Value
 
Title COMMUNICATIVE FUNCTIONS AND THE MEANINGS OF SLOGANS IN PUBLIC SERVICE ADVERTISEMENTS
 
Creator Seli, Sastika
Damayanti, Tari
Syafitri, Dewi
 
Subject —
PSA slogans, communicative functions, language meaning, illocutionary act, speech act
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Description This research aims at describing the communicative functions and the meaning of Slogans in Public Service Advertisements (PSA). This is a descriptive-qualitative research. The data derived from 20 PSA videos downloaded from Youtube. Then, they are collected through document analysis and analyzed with content analysis. There are only four types of meaning stated by Leech (1985) e.i 12 slogans with conceptual meanings, 7 slogans with connotative meanings, 7 slogans with affective meanings and 1 slogan with social meanings.  Based on the Illocutionary acts, some communicative functions found in PSA slogans are 1) to invite society to do something, 2) to inform people, 3) to report or to state something important, 4) to express emotion, and 5) to convince people doing something in the future.   Keywords: PSA slogans, communicative functions, language meaning, illocutionary act, speech act
 
Publisher Universitas Islam Lamongan
 
Contributor —
 
Date 2021-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier http://jurnalpendidikan.unisla.ac.id/index.php/elink/article/view/422
10.30736/ej.v8i1.422
 
Source E-Link Journal; Vol 8, No 1 (2021): E-LINK JOURNAL; 13-25
E-LINK JOURNAL; Vol 8, No 1 (2021): E-LINK JOURNAL; 13-25
2621-4156
2085-1383
 
Language eng
 
Relation http://jurnalpendidikan.unisla.ac.id/index.php/elink/article/view/422/301
 
Rights Copyright (c) 2021 E-LINK JOURNAL
https://creativecommons.org/licenses/by/4.0