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Pengaruh Biaya Promosi Terhadap Peningkatan dana Tabungan Nasabah PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Larangan Pamekasan

Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi)

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Title Pengaruh Biaya Promosi Terhadap Peningkatan dana Tabungan Nasabah PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Larangan Pamekasan
 
Creator baihaki, ach
 
Description The purpose of this study was to measure the magnitude of the effect of promotion costs to raise savings PT . Bank Rakyat Indonesia unit Larangan Pamekasan. PT . Bank Rakyat Indonesia ( Persero ) Tbk . is one state-owned bank , a financial institution whose business activities to collect funds from the public and run back the funds to the community and provide other banking services . This study uses a simple regression analysis is used to see how the dependent variable ( savings funds ) can be predicted by the independent variables ( cost of sale ) . The impact of the use of a simple regression analysis can be used to decide whether the rise and decline in the dependent variable can be done through raising / lowering the independent variable. Results of the study showed that the positive effect on the Promotion Cost Savings Fund Third Party Acquisition of BRI amounted to 45.8 % , the remaining 54.2 % were caused by other factors .
 
Publisher Unversitas Islam Madura
 
Date 2018-10-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.uim.ac.id/index.php/equilibrium/article/view/397
10.31102/equilibrium.5.02.%p
 
Source Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi); Vol 5 No 02 (2016): Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) : Desember 2016
2654-3869
2339-2185
10.31102/equilibrium.v5i02
 
Language eng
 
Relation https://journal.uim.ac.id/index.php/equilibrium/article/view/397/284