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Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District

AGROMIX

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Title Analysis, behavior, and market performance of sweet corn (Zea mays L. sacharata) certified structure in Leban Hamlet, Tawangargo Village, Karangploso Sub-District, Malang District
 
Creator Wardani, Novita Kartika Kusuma
 
Subject Prima 3 Sweet Corn
Marketing Efficiency
SCP (Structure, Behavior, and Market Performance)
 
Description Sweet corn has an important position after rice because corn is included in one of the staples. In East Java, Malang Regency is one of the corn production centers. Tawangargo Village, Karangploso District, Malang Regency is the largest sweet corn producing region in Karangploso District with a business base on developing vegetables that lead to special environmentally friendly products in Leban Hamlet. Quality assurance for fresh food with excellent certification requirements. The resulting product is safe for consumption or safe for pesticides. Sweet corn marketing system helps marketing institutions related to farmers in accessing consumers, making the price of sweet corn at the farm level with the price of corn accessed by different consumers. This research tries to analyze the market structure, study the market and improve the sweet corn market in Leban Hamlet, Tawangargo Village. The basic method of research is analytical descriptive. Determining the location of research carried out intentionally or intentionally. Farmer sampling method using census method, with a total sample of 9 respondents. The sampling method used by traders uses the snowball sampling method with the number of broker 1 respondent and 1 respondent village collector. Data were analyzed by SCP (Structure, Behavior and Performance) methods. The results showed the structure of the sweet corn market in Leban Hamlet, Tawangargo Village has a tendency in imperfectly competitive markets namely the oligopsonistic market. This structure is completed inefficient markets. Market behavior discusses the marketing activities of sweet corn in Leban Hamlet. While the market performance (market performance) is 50%. This shows that the marketing of sweet corn in Leban Hamlet is included in the efficient category.
 
Publisher Fakultas Pertanian Universitas Yudharta Pasuruan
 
Date 2022-03-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/AGROMIX/article/view/2905
10.35891/agx.v13i1.2905
 
Source 2599-3003
2085-241X
10.35891/agx.v13i1
 
Language en
 
Rights Copyright (c) 2022 Novita Kartika Kusuma Wardani
https://creativecommons.org/licenses/by/4.0