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Feasibility Analysis of Opening Sempol Ayam Crispy MAW.IH Business In Bandung City Viewing From Market, Technical, and Financial Aspects

JKIE (Journal Knowledge Industrial Engineering)

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Title Feasibility Analysis of Opening Sempol Ayam Crispy MAW.IH Business In Bandung City Viewing From Market, Technical, and Financial Aspects
 
Creator Dwitifany, Faya
Suryana, Nanang
Aryani, Sinta
 
Subject Feasibility Analysis
Net Present Value
Internal Rate of Return
Pay Back Period
Minimum Attractive Rate of Return
 
Description Sempol Ayam Crispy Maw.Ih outlet is a business engaged in the culinary field that will be opened in the city of Bandung using a take away service system. In this study, the market aspect was examined by distributing questionnaires to 100 respondents who were residents of the city of Bandung with an age range of 15-64 years. The results of the distribution of this questionnaire show that the percentage of the number of potential markets is 94%, the available market is 90%, and for the target market, Sempol Ayam Crispy Maw.Ih sets a target of 0.4% of the available market. For the technical and financial aspects, secondary data is used. obtained from several sources. The results of the projected feasibility calculation for five years show that the MARR percentage is 13%, the Net Present Value (NPV) is Rp.123.256.159, the Internal Rate of Return (IRR) is 59%, and the Pay Back Period (PBP) is 1 year. 9 months. Due to the NPV > 0, the IRR > MARR, and the PBP is not greater than the financial projection period, the opening of the Sempol Ayam Crispy Maw.Ih outlet is feasible.
Sempol Ayam Crispy Maw.Ih outlet is a business engaged in the culinary field that will be opened in the city of Bandung using a take away service system. In this study, the market aspect was examined by distributing questionnaires to 100 respondents who were residents of the city of Bandung with an age range of 15-64 years. The results of the distribution of this questionnaire show that the percentage of the number of potential markets is 94%, the available market is 90%, and for the target market, Sempol Ayam Crispy Maw.Ih sets a target of 0.4% of the available market. For the technical and financial aspects, secondary data is used. obtained from several sources. The results of the projected feasibility calculation for five years show that the MARR percentage is 13%, the Net Present Value (NPV) is Rp.123.256.159, the Internal Rate of Return (IRR) is 59%, and the Pay Back Period (PBP) is 1 year. 9 months. Due to the NPV > 0, the IRR > MARR, and the PBP is not greater than the financial projection period, the opening of the Sempol Ayam Crispy Maw.Ih outlet is feasible.
 
Publisher Department of Industrial Engineering - Universitas Yudharta Pasuruan
 
Date 2021-12-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2693
10.35891/jkie.v8i3.2693
 
Source 2541-4461
2460-0113
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2693/2000
 
Rights Copyright (c) 2021 Faya Dwitifany, Nanang Suryana, Sinta Aryani
https://creativecommons.org/licenses/by-sa/4.0