Record Details

Designing Business Process For User Persona Determination and Client Ordering Using Business Process Reengineering Method

JKIE (Journal Knowledge Industrial Engineering)

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Field Value
 
Title Designing Business Process For User Persona Determination and Client Ordering Using Business Process Reengineering Method
 
Creator Nafisa, Munalys
Lalu, Heriyono
Salma, Sheila Amalia
 
Subject Online Travel Agent
Covid-19
PESTLE Analysis
Blue Ocean Strategy
Business Process Reengineering
 
Description Kliktrip is an online-based travel agent that was founded in 2018 with products being marketed, namely trips & activities. The OTA (Online Travel Agent) business always increasingly growing year by year, but because tourism conditions have begun to change since the Covid-19 pandemic, Kliktrip sales have decreased from 2020 to the present. This degradation in sales is due to changes in the behavior of Kliktrip consumers, gonverment regulation and other external factors that changes the need of using OTA which originally required OTA for weekend trip with family, turned into requiring OTA for office or business purposes. However, Kliktrip has not made changes to new products and business processes to meet consumer needs after the Covid-19 pandemic. This research uses Business Process Reengineering to carried out the form of a new business process that is relevant to Kliktrip conditions, so that Kliktrip can adapt quickly in the face of changes in environmental conditions during the Covid-19 pandemic.
 
Publisher Department of Industrial Engineering - Universitas Yudharta Pasuruan
 
Date 2021-12-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2688
10.35891/jkie.v8i3.2688
 
Source 2541-4461
2460-0113
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2688/1999
 
Rights Copyright (c) 2021 Munalys Nafisa, Heriyono Lalu, Sheila Amalia Salma
https://creativecommons.org/licenses/by-sa/4.0