Record Details

Analysis of Pandemic Bussnines Strategy Development at PT Milala Wisata Tour and Travel

JKIE (Journal Knowledge Industrial Engineering)

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Title Analysis of Pandemic Bussnines Strategy Development at PT Milala Wisata Tour and Travel
 
Creator Panjaitan, Andreas
Stefen Sembiring, Andes
Christine Sembiring , Anita
Budiman, Irwan
 
Subject SWOT
Cashflow
Development Bussines
Covid-19 Pandemic
Tour and Travel
 
Description The research is the qualitative and quantitative  results using SWOT, STP, Marketing mix 7P, and cashflow for 3 years method analysis. This research aims to develop the business of PT Milala Wisata Tour & Travel during Covid-19 pandemic by using a typical culinary side business so that the main business can  survive. SWOT analysis is a way to systematically identify various factors in order to formulate company strategy. The data collection technique carried out by the researcher is by direct observation conducted at the company and conducting interviews with the owner of PT. Milala Wisata Tour & Travel. Also by adding from reading books and also other sources related to the research title. The 7P Marketing mix includes price, product, process, people, physical evidance, promotion, place. To find out the strengths, weaknesses, and feasibility of typical culinary side businesses, an analysis is first carried out to find out how the target market is The data obtained from the collection and then analyzed using the Internal Rate of Return & Cashflow for 3 years to see the feasibility level of typical culinary side businesses are suitable and able to support the main business of the The results of research from Cashflow for 3 years show that a typical culinary side business deserves to be realized as a support for main business during the Covid-19 pandemic. Typical culinary side businesses have strengths and are in line with the travel business so they can take advantage of existing opportunities.
 
Publisher Department of Industrial Engineering - Universitas Yudharta Pasuruan
 
Date 2021-06-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2536
10.35891/jkie.v8i2.2536
 
Source 2541-4461
2460-0113
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2536/1862
 
Rights Copyright (c) 2021 Andreas Panjaitan
https://creativecommons.org/licenses/by-sa/4.0