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Strategi Pemasaran Ayam Boiler Di Perternakan UD. RESTU IBU Dengan Menggunakan Metode SWOT

JKIE (Journal Knowledge Industrial Engineering)

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Field Value
 
Title Strategi Pemasaran Ayam Boiler Di Perternakan UD. RESTU IBU Dengan Menggunakan Metode SWOT
 
Creator Rozikin, Khoirur
Misbah, Achmad
 
Subject Broilers
Marketing Strategy
SWOT
 
Description Broiler breeding business is inseparable from several obstacles encountered. The constraint in question is the high level of risk faced in the business of broilers such as the risk of price fluctuations, both input prices such as day old chick (DOC), feed and medicine as well as fluctuations in the selling price of output in the form of live chickens (livebird) and carcasses . Other risks faced are production risks caused by weather, climate, disease and social risks. The purpose of this study is (1) to describe the factors faced by UD. Restu Ibu in marketing broilers, (2) outlines the strategy adopted by UD. Mother's blessing to overcome the factors in marketing broilers, and (3) determine alternative forms of marketing strategies developed by UD. Mother's blessing in marketing broilers. The data analysis technique used is the SWOT analysis.
 
Publisher Department of Industrial Engineering - Universitas Yudharta Pasuruan
 
Date 2019-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2047
10.35891/jkie.v6i1.2047
 
Source 2541-4461
2460-0113
10.35891/jkie.v6i1
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2047/1518