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PENGARUH BAURAN PEMASARAN 4P (PRODUK, PRICE, PLACE, PROMOTION) DAN KUALITAS PELAYANAN BERBASIS SYARIAH TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI DI TOKO YUNIKA JABON SIDOARJO

Jurnal Mu’allim

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Title PENGARUH BAURAN PEMASARAN 4P (PRODUK, PRICE, PLACE, PROMOTION) DAN KUALITAS PELAYANAN BERBASIS SYARIAH TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI DI TOKO YUNIKA JABON SIDOARJO
 
Creator Abdillah Mundir
Anita Agustining Rahayu
 
Subject Marketing Mix, Sharia-Based Service Quality, Consumer Decision To Buy
 
Description Marketing means everything that producers can offer to be noticed, requested, sought, bought, used or consumed by the market as a fulfillment of the needs or desires of the relevant market, while sharia marketing is a business strategy that must cover all activities within a company, covering the entire process, creating , offering, exchange of value, services, from a producer, or a company or individual, in accordance with Islamic teachings. The approach used by researchers in this study is a quantitative approach with multiple linear regression, t test, and f test using data collection techniques through questionnaires. Meanwhile, the instrument used in this research is the Likert scale. Based on the results of the research and the results of the regression analysis that has been carried out, the following conclusions can be drawn: 1) The marketing mix has a significant effect on consumer buying decisions at Yunika Stores. This is indicated by the value of thecalculated is greater than the Ttable  (7.272 > 2.00665). 2) The quality of sharia-based service has a significant effect on consumer decisions to buy at Yunika Stores. This is indicated by the Tcount is greater than the Ttable (6.020 > 2.00665). 3) Marketing mix and service quality have a joint effect on consumer buying decisions at Yunika Stores with Fcount greater than Ftable (27.828 > 3.17).
 
 
Publisher Fakultas Agama Islam Universitas Yudharta Pasuruan
 
Date 2022-02-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/muallim/article/view/2949
10.35891/muallim.v4i1.2949
 
Source 2655-8912
2655-8939
10.35891/muallim.v4i1
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/muallim/article/view/2949/2043
 
Rights Copyright (c) 2022 Abdillah Mundir; Anita Agustining Rahayu
https://creativecommons.org/licenses/by/4.0