Record Details

Pendampingan dan Penguatan UMKM Batik Tulis Karangjati Pandaan Melalui Engagement Marketing Social Media

Jurnal Soeropati

View Archive Info
 
 
Field Value
 
Title Pendampingan dan Penguatan UMKM Batik Tulis Karangjati Pandaan Melalui Engagement Marketing Social Media
 
Creator Huda, Miftahul
 
Subject batik tulis, engagement marketing, social media.
 
Description Marketing constraints and limited skilled person are problems with Batik “Jati Asih”, so that it is less known by the wider community. The problems faced can be minimized by utilizing appropriate marketing. This study uses the Participatory Action Research (PAR) approach. Mentoring and strengthening UMKM of the Batik Tulis Karangjati Pandaan through social media marketing engagement has become a solution for the players UMKM of the Batik Tulis Karangjati. UMKM Batik Tulis players who took part in this assistance increasingly understood the importance of social media in marketing their products. This is proven by several products that have been sold through the market place that has made.
 
Publisher Institute for Research and Community Service in University of Yudharta Pasuruan
 
Date 2019-05-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/soeropati/article/view/2310
10.35891/js.v1i2.2310
 
Source 2621-0762
2620-8113
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/soeropati/article/view/2310/1684