Record Details

BRANDING POLITIK JOKO WIDODO DALAM PILPRES 2014 DI MEDIA ONLINE

Tribakti: Jurnal Pemikiran Keislaman

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Field Value
 
Title BRANDING POLITIK JOKO WIDODO DALAM PILPRES 2014 DI MEDIA ONLINE
 
Creator Fatayati, Sun
 
Subject Political Branding
Constructing image
Joko Widodo
Presidential election
 
Description The presence of the internet has brought new changes in communication behavior. In the real of the political use of the online media occurs by political leaders to construct their personal branding. Construction personal branding become part of political communication with a variety of functions, for political candidates, are expected to influence and attract voters. The purpose of this study is to analyze the construction of the personal branding of Joko Widodo as candidates for Indonesian President 2014-2019, through online medias by making use of news on online medias. Using content analysis method Hsieh & Shannon dengan pendekatan directed content analysis melalui prosedur induksi.. The research findings in the text indicate that Jokowi perform his personal branding construction.
 
Publisher Institut Agama Islam Tribakti (IAIT) Kediri
 
Date 2016-01-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.iai-tribakti.ac.id/index.php/tribakti/article/view/257
10.33367/tribakti.v27i1.257
 
Source Tribakti: Jurnal Pemikiran Keislaman; Vol. 27 No. 1 (2016): Jurnal Tribakti; 25 ~ 39
2502-3047
1411-9919
10.33367/tribakti.v27i1
 
Language eng
 
Relation https://ejournal.iai-tribakti.ac.id/index.php/tribakti/article/view/257/200
 
Rights Copyright (c) 2016 Sun Fatayati
https://creativecommons.org/licenses/by-nc-sa/4.0