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STRATEGI KOMUNIKASI LAZNAS YATIM MANDIRI

Al-Maquro' : Jurnal Komunikasi dan Penyiaran Islam

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Title STRATEGI KOMUNIKASI LAZNAS YATIM MANDIRI
 
Creator Pratama, Adam Ferdiani Putra
 
Description The problems studied in this research are: How is the communication strategy carried out by Laznas Yatim Mandiri Surabaya Branch in increasing Dunatur? This study uses a descriptive qualitative method approach. Data collection techniques used are observation, interviews and documentation. The theory used by the researcher is the theory of Symbolic Interaction. The results of the research on the communication strategy of Laznas Yatim Mandiri Surabaya Branch in increasing donors include 1) Approaching and packaging as well as possible the messages that will be conveyed to the community. 2) Provide several programs for orphans and poor people. (3) Holding Major Events for Orphans.
 
 
Publisher Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah IAI Uluwiyah Mojokerto
 
Date 2021-07-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.iaiuluwiyah.ac.id/index.php/maquro/article/view/169
 
Source Al-Maquro' : Jurnal Komunikasi dan Penyiaran Islam; Vol 2 No 1 (2021): Al-Maquro'; Jurnal Komunikasi Dan Penyiaran Islam; 44-55
2774-7816
 
Language eng
 
Relation http://ejournal.iaiuluwiyah.ac.id/index.php/maquro/article/view/169/146
 
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