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Konsep Strategi Pemasaran Jasa Pendidikan

Pena Islam Jurnal Pendidikan Agama Islam

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Title Konsep Strategi Pemasaran Jasa Pendidikan
 
Creator Mahmud, Mahmud
 
Description Education is a non-profit institution or institution engaged in education services. In addition, competition between educational institutions is getting tighter. Thus, in this case educational providers are required to always be creative to explore the distingsi and excellence of the institution to be needed and demanded by the education customer. The marketing of educational services is not a business activity for the managed schools to have students, but it is the responsibility of education providers to the wider community about the education services that have been, are, and will do. Characteristics of education services, namely: a) Intangibility, b) Perishability, c) Inseparability, d) Less standardized and uniform. In educational marketing, it is necessary to have an education marketing mix. The marketing mix in the educational context are very important elements and can be integrated in such a way as to produce a marketing strategy that can be used to win the competition. The marketing mix consists of 7P ie product, price, place, promotion, people, physical evidence, process. The strategic measures of education services marketing are: Market identification, market segmentation and positioning, product differentiation, madrasah / school service, and marketing communications. Five Pillars of education services: a) make it easy, b) make it relevant, c) make it fresh, d) manage it, e) measure it.
 
Publisher Prodi PAI Fakultas Tarbiyah Institut Agama Islam Uluwiyah Mojokerto
 
Date 2021-03-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
teks
 
Format application/pdf
 
Identifier http://ejournal.iaiuluwiyah.ac.id/index.php/pena/article/view/155
10.12345/penais.v4i1.155
 
Source Pena Islam Jurnal Pendidikan Agama Islam; Vol 4 No 1 (2021): Maret; 20-42
2620-9195
10.12345/penais.v4i1
 
Language eng
 
Relation http://ejournal.iaiuluwiyah.ac.id/index.php/pena/article/view/155/111
 
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