Record Details

PENGARUH PERCEIVED ENJOYMENT DAN PERCEIVED USEFULNESS TERHADAP ONLINE TRUST DAN MINAT MEMBELI SECARA ONLINE MUSLIMAH DI KABUPATEN MOJOKERTO

Tamaddun

View Archive Info
 
 
Field Value
 
Title PENGARUH PERCEIVED ENJOYMENT DAN PERCEIVED USEFULNESS TERHADAP ONLINE TRUST DAN MINAT MEMBELI SECARA ONLINE MUSLIMAH DI KABUPATEN MOJOKERTO
 
Creator kumalasari, dewi
 
Description This study aims to analyze the effect of Perceived Enjoyment (X1) on Online Trust (X3); the effect of Perceived Usefulness (X2) on Online Trust (X3); the effect of Online Trust (X3) on Buying Interest (Y1); the effect of Perceived Enjoyment (X1) on Purchase Intention (Y1); the effect of Perceived Usefulness (X2) on Buying Interest in online shops (Y1). By descriptive quantitative correlational methods and SEM analysis, this study proves the effect of X1 variable on X3, X2 on X3, X3 on Y1, X1 on Y1, and X2 on Y1.
 
Publisher Institut Agama Islam (IAI) Uluwiyah Mojokerto
 
Date 2021-09-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.iaiuluwiyah.ac.id/index.php/tamaddun/article/view/188
 
Source Tamaddun; Vol 6 No 2 (2021): TAMADDUN; 31-38
Tamaddun; Vol 6 No 2 (2021): TAMADDUN; 31-38
2528-2565
1979-8350
 
Language eng
 
Relation http://ejournal.iaiuluwiyah.ac.id/index.php/tamaddun/article/view/188/131
 
Rights Copyright (c) 2021 Tamaddun