Record Details

Analisis Strategi Bauran Pemasaran Kripik Usus Ramadhan Pada Masa Pandemi Covid-19

Al-Musthofa: Journal of Sharia Economics

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Title Analisis Strategi Bauran Pemasaran Kripik Usus Ramadhan Pada Masa Pandemi Covid-19
 
Creator Ainur Rofiqoh, Melly Wildani, S. Hikmah Jamil,
 
Subject Marketing Mix Strategy, Product, Covid-19 Pandemic
 
Description The purpose of the study was to find out the marketing mix strategy carried out by the Ramdhan intestine chips business during the covid-19 pandemic. The COVID-19 pandemic has had a profound impact on various fields. Both health, politics, education, and economy. During the COVID-19 pandemic, it has had an impact on small and large scale businesses. Many workers have been laid off or laid off as a result of declining purchases by consumers. This research approach uses a qualitative descriptive method. From this research, it can be concluded that although the covid-19 pandemic also has an impact on the Ramadhan intestine chips business, this business can still survive and even increase sales by implementing a marketing mix strategy which consists of 4 marketing mix variables, namely product, price, promotion.
 
Publisher Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah
 
Date 2021-12-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.iai-tabah.ac.id/index.php/musthofa/article/view/732
 
Source Al-Musthofa: Journal of Sharia Economics; Vol. 4 No. 2 (2021): Al-Musthofa: Journal of Sharia Economics; 120-128
2654-7228
2622-1977
 
Language eng
 
Relation http://ejournal.iai-tabah.ac.id/index.php/musthofa/article/view/732/527