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The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism

Journal of Agricultural Socio-Economics (JASE)

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Title The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism
 
Creator Gultom, Yoel Crhistony
Sa’diyah, Ana Arifatus
Khoirunnisa, Ninin
 
Subject Agro-tourism: path analysis; honey
 
Description This study aims to analyze the effect of brand image and product quality on customer loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism
 
Publisher University of Islam Malang
 
Contributor Agro-tourism, path analysis, honey
 
Date 2021-08-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/JASE/article/view/9238
10.33474/jase.v2i2.9238
 
Source Journal of Agricultural Socio-Economics (JASE); Vol 2, No 2 (2021): Journal of Agricultural Socio-Economics (JASE); 64-67
27456897
27456889
10.33474/jase.v2i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/JASE/article/view/9238/10262
 
Rights Copyright (c) 2021 Ana Arifatus Sa’diyah
http://creativecommons.org/licenses/by-sa/4.0