Record Details

Marketing mix and factors that affect cigarette consumption

Journal of Agricultural Socio-Economics (JASE)

View Archive Info
 
 
Field Value
 
Title Marketing mix and factors that affect cigarette consumption
 
Creator Hardiyono, Tommy
Siswadi, Bambang
Machfudz, Masyhuri
 
Subject marketing mix, product, price, distribution, promotion
 
Description The Ministry of Industry noted the number of workers in the industrial sector was 5.98 million people, higher than the number of manufacturing and distribution (4.28 million), and the rest belonged (1.7 million). The purpose of this study is to analyze the marketing mix and the factors that influence the consumption of cigarettes. The research data consisted of primary data obtained through direct interviews with consumers, taken by accident sampling with a total sample of 95 respondents. Data analysis uses multiple linear regression models. The results showed that the product in the form of product availability contributed to cigarette consumption by 50.52%, the price in the form of a price ratio of 45.26%, the distribution variable in the form of ease in getting products by 47.36%, and promotion in the form of advertising attractiveness by 46, 31%. Price, distribution, and promotion have a significant effect on cigarette consumption, while products do not affect. It is necessary to improve the quality of packaging, physical form, and taste with a balanced price
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2020-11-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/JASE/article/view/7162
10.33474/jase.v1i2.7162
 
Source Journal of Agricultural Socio-Economics (JASE); Vol 1, No 2 (2020): Journal of Agricultural Socio-Economics (JASE); 47-53
27456897
27456889
10.33474/jase.v1i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/JASE/article/view/7162/7341
 
Rights Copyright (c) 2020 JASE: Journal of Agricultural Socio-Economics
http://creativecommons.org/licenses/by-sa/4.0