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Kinerja usahatani dan pemasaran terong ungu di Kabupaten Kupang, Nusa Tenggara Timur

Journal of Agricultural Socio-Economics (JASE)

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Title Kinerja usahatani dan pemasaran terong ungu di Kabupaten Kupang, Nusa Tenggara Timur
 
Creator Bau Bani, Diah Aprilia
Nendissa, Doppy Roy
Nampa, I Wayan
 
Subject farming performance, R/C ratio, marketing margin, FS, marketing function
 
Description Purple eggplant is becoming a popular plant cultivated, especially by small farmers in Kupang, East Nusa Tenggara (NTT). The purpose of this study was to measure the farm performance and marketing of purple eggplant. The research method used a survey method, using 46 sample farmers obtained by simple random sampling—the standard of eggplant cultivation measures farming performance. Business feasibility uses R/C ratio and marketing performance using Margin and Farmer Share (FS) and the marketing function. The results showed that the farming performance, as seen from the cultivation of purple eggplant, showed that every cultivation activity carried out by the farmer had almost fulfilled the ideal growth requirements according to the farmer's expectations with a production yield of 7.476 ton / 0.3ha. The income of purple eggplant farming is Rp. 3,033,840/the land area/planting season once. Purple eggplant farming is feasible, indicated by R/C> 1—marketing of purple eggplant through 4 marketing channels. The marketing system for eggplant is quite good, as indicated by the FS of 41.66%. Not many marketing functions are carried out at each stage so that not much-added value is generated. It is necessary to improve the purple eggplant cultivation system and increase the marketing function to increase the added value of purple eggplant.
 
Publisher University of Islam Malang
 
Contributor —
 
Date 2020-11-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/JASE/article/view/9094
10.33474/jase.v1i2.9094
 
Source Journal of Agricultural Socio-Economics (JASE); Vol 1, No 2 (2020): Journal of Agricultural Socio-Economics (JASE); 61-66
27456897
27456889
10.33474/jase.v1i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/JASE/article/view/9094/7377
 
Rights Copyright (c) 2020 Diah Aprilia Bau Bani, Doppy Roy Nendissa, I Wayan Nampa
http://creativecommons.org/licenses/by-sa/4.0