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Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

Journal of Agricultural Socio-Economics (JASE)

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Title Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang
 
Creator Winarti, Winarti
Hartanti, Dyah Ayu Sri
Qomariyah, Siti Nur
 
Subject water lover's flower; marketing effectiveness; marketing channel
 
Description The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.
 
Publisher University of Islam Malang
 
Contributor UNIVERSITAS KH. A WAHAB HASBULLAH TAMBAKBERAS JOMBANG
 
Date 2021-08-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/JASE/article/view/11166
10.33474/jase.v2i2.11166
 
Source Journal of Agricultural Socio-Economics (JASE); Vol 2, No 2 (2021): Journal of Agricultural Socio-Economics (JASE); 68-73
27456897
27456889
10.33474/jase.v2i2
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/JASE/article/view/11166/10268
 
Rights Copyright (c) 2021 Winarti
http://creativecommons.org/licenses/by-sa/4.0