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PENGARUH LINGKUNGAN INDUSTRI PESAING, PEMASOK, DAN PELANGGAN TERHADAP KEBERHASILAN USAHA INDUSTRI KECIL DAN MENENGAH DI KOTA MALANG (Studi pada Kelompok Industri Material Dasar dan Logam)

Jurnal Warta Ekonomi

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Title PENGARUH LINGKUNGAN INDUSTRI PESAING, PEMASOK, DAN PELANGGAN TERHADAP KEBERHASILAN USAHA INDUSTRI KECIL DAN MENENGAH DI KOTA MALANG (Studi pada Kelompok Industri Material Dasar dan Logam)
 
Creator Wahono, Budi
Mardani, Ronny Malavia
Halim, Abdul
 
Description Abstract This study aims to analyze the influence of the industrial environment consisting of: competitors, suppliers, and customers towards the success of Small and Medium Industries (SMI) in the Basic Material and Metals Industry (BMMI) group in Malang City. The population of BMMI group SMI entrepreneurs in Malang City is 113 entrepreneurs, then 88 randomly sampled entrepreneurs. Analysis of the data using multiple linear regression. The results show that: 1) simultaneously variables: competitors, suppliers, and customers influence the success of the BMMI group SMI business in Malang City, 2) partially variable: competitors, suppliers, and customers influence the success of the BMMI group SMI business in Malang City, and 3) Customer variables have a dominant influence on the success of the BMMI group SMI business in Malang City.Keywords: industrial environment, competitors, suppliers, customers, and business success
 
Publisher Jurnal Warta Ekonomi
 
Contributor —
 
Date 2017-02-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jwe/article/view/148
 
Source Jurnal Warta Ekonomi; Vol 6, No 01 (2017): WARTA EKONOMI
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jwe/article/view/148/4359
 
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