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PENGARUH STORE LAY OUT, INTERIOR DISPLAY DAN HUMAN VARIABLE TERHADAP CUSTOMER SHOPPING ORIENTATION (Studi Kasus Pada Matahari Lippo Plaza Batu)

Jurnal Warta Ekonomi

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Title PENGARUH STORE LAY OUT, INTERIOR DISPLAY DAN HUMAN VARIABLE TERHADAP CUSTOMER SHOPPING ORIENTATION (Studi Kasus Pada Matahari Lippo Plaza Batu)
 
Creator Iswandani, Neny
Rachma, N.
Rachmat S, Afi
 
Description The purpose of this research is to analyze how to effect of Store Lay Out, Interior Display and Human Variable toward Customer Shopping Orientation. This research used a quantitative approach with a sample of 100 respondent.  The results showed that store lay out, interior displayandhuman variable make a change Customer Shopping Orientation in Matahari Lippo Plaza Batuthat0,248 or 24,8%where as the balance is 0,752 or 75,2%are determined by other variablethat not be input in model. In this research showed that all independent’s variable simultaneously and partial took effect  significantly to the customer shopping orientation in Matahari Lippo Plaza Batu.
 
Publisher Jurnal Warta Ekonomi
 
Contributor —
 
Date 2017-02-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jwe/article/view/147
 
Source Jurnal Warta Ekonomi; Vol 6, No 01 (2017): WARTA EKONOMI
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jwe/article/view/147/141
 
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