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PENGARUH STRUKTUR PASAR DAN DAYA SAING TERHADAP KINERJA UMKM KERAJINAN KERAMIK DI KOTA MALANG

Jurnal Ilmiah Riset Akuntansi

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Title PENGARUH STRUKTUR PASAR DAN DAYA SAING TERHADAP KINERJA UMKM KERAJINAN KERAMIK DI KOTA MALANG
 
Creator Irnia, Vivin Setia
Mahsuni, Abdul Wahid
Junaidi, Junaidi
 
Description ABSTRACTThe purpose of this study was to determine the effect of market structure and competitiveness on the performance of ceramic handicrafts MSME in Malang. The population in this study were all ceramic craft SMEs in Malang. Data obtained From 30 UMKM ceramic crafts in Malang city. This research uses multiple linear regression models. The results of this study indicate that market structure and competitiveness together (simultaneously) affect performance. Partially the market structure variable does not affect the performance of SMEs ceramic crafts in the city of Malang. While the competitiveness variable has a positive effect on the performance of MSME ceramic handicrafts in Malang. Therefore UMKM Malang ceramics need to form a competitive advantage to be able to maintain their business.Keywords: Market Structure, Competitiveness, performance
 
Publisher Jurnal Ilmiah Riset Akuntansi
 
Contributor —
 
Date 2020-08-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jra/article/view/8489
 
Source Jurnal Ilmiah Riset Akuntansi; Vol 9, No 06 (2020): e_Jurnal Ilmiah Riset Akuntansi Agustus 2020
2302-7061
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jra/article/view/8489/7048
 
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