Record Details

ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS KONSUMEN LAPIS TUGU MALANG )

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS KONSUMEN LAPIS TUGU MALANG )
 
Creator Ulum, M. Bahrul
Rachma, N.
ABS, M. Khoirul
 
Description ABSTRACTThis study aims to determine the effect of price, product quality and location on purchasing decisions of Lapis Tugu Malang. The sample and population in this study were 80 respondents who were consumers who had bought Lapis Tugu Malang.The method used is descriptive data analysis, namely by using the tests of validity, reliability, normality, multicollinearity test, heterocedasticity test and hypothesis test t. The results of this study indicate that the variable price, product quality and location have a significant effect on purchasing decisions.Keywords: Price, Product Quality, Location and Purchasing Decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-08-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4678
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 20 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4678/4238
 
Rights Copyright (c) 2019 Jurnal Ilmiah Riset Manajemen