Record Details

Pengaruh Kualitas Produk, Label Halal Dan Harga Terhadap Keputusan Pembelian Produk Scarlett Whitening (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Kualitas Produk, Label Halal Dan Harga Terhadap Keputusan Pembelian Produk Scarlett Whitening (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018)
 
Creator Alfazirah, Aina Rofika
Rachma, N.
Primanto, Alfian Budi
 
Description Abstract This study examines the effect of product quality, halal label and price on study purchase decisions for FEB Unisma students. The type of research used is explanatory research, with a sample of 105 respondents. This study uses primary data sources with multiple linear regression analysis techniques. The results showed that product quality, halal label and price together had a significant effect on purchasing decisions. The results of this study conclude that there is an effect of product quality, halal label and price together with a significance value (0.000) so that it is declared influential. The quality of the product is declared to be influential because of the significant value (0.000), the halal label is declared to have no effect because the significant value is >0.00      that is equal to (0.766), and the price is declared to be influential because it has a significant value of (0.000). Keywords: Purchase Decision, Product Quality, Halal Label and Price.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15486
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 09 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15486/11703
 
Rights Copyright (c) 2022 Jurnal Ilmiah Riset Manajemen