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Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Damar Coffee Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Damar Coffee Malang
 
Creator NGUMAR, NGUMAR
Widarko, Agus
Khalikussabir, Khalikussabir
 
Description ABSTRACTThis study aimed to know the Store Atmosphere impact, and service quality toward consumer purchase interest at Damar coffee Malang. The customer of Damar coffee are the population and sample of this research for about 75 respondents.This study collect the data by giving questionnaire and interview. In addition, the instrument of this study was SPSS Software 16 version. Then the method of analysis of this study uses slovin path analysis. The instrument test of this research was in the shape of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, F test. The result showed that partially store atmosphere and service quality have totally significant effect toward consumer purchase interest. Even, simultaneously it indicated that store atmosphere and the service quality also show significant effect toward consumer purchase interest. Keyword : Store Atmosphere, The Service quality and Consumer Purchase Interest
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/7953
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 07 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/7953/6497
 
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