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Pengaruh Kualitas Pelayanan, Lokasi, Harga Dan Promosi Terhadap Pembelian Ulang Ayam Geprek Kak Rose (Studi Kasus Mahasiswa FEB unisma Angkatan 2018)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Pelayanan, Lokasi, Harga Dan Promosi Terhadap Pembelian Ulang Ayam Geprek Kak Rose (Studi Kasus Mahasiswa FEB unisma Angkatan 2018)
 
Creator Halimi, Mohammad
Widarko, Agus
Suharto, M. Khoirul Anwarudin Broto
 
Description Abstract This study aims to determine the effect of service quality, location, price and promotion on the return of Kak Rose's Geprek Chicken (Case Study of FEB Unisma Students Batch 2018). The variables used in this study are. Repurchase variable (dependent variable), while the independent variables are service quality, location, price and promotion.The results of this study partially conclude that the variables of service quality, location, price and promotion have a significant influence on repurchase and simultaneously conclude that there is a significant influence between service quality, location, price and promotion variables on repeat purchases.Keywords: Service Quality, Location, Price, Promotion, Repeat Purchase
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15667
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 15 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15667/11879
 
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