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Pengaruh Promosi, Kualitas Produk, Dan Brand Image Terhadap Minat Beli Konsumen Di Koperasi Sinau Andandai Ekonomi (SAE) Pujon

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Promosi, Kualitas Produk, Dan Brand Image Terhadap Minat Beli Konsumen Di Koperasi Sinau Andandai Ekonomi (SAE) Pujon
 
Creator Rohman, Muhammad Fatchur
Asiyah, Siti
Primanto, Alfian Budi
 
Description Abstract This study was conducted to determine the effect of promotion, product quality, and brand image on consumer buying interest in the Koperasi SAE Pujon. This research uses explanatory research and quantitative approach. Maholtra's theory was used to take samples, namely the number of items x 5 so that a total sample of 80 people was found. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The study used multiple linear analysis with the help of SPSS 25.0 The results of this study are the variables Promotion, Product Quality, and Brand Image affect consumer buying interest simultaneously, partially Promotion, Product Quality, and Brand Image variables affect consumer buying interest in the Koperasi SAE Pujon. Keywords: Promotion, Product Quality, Brand Image
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15525
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 11 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15525/11741
 
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