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Pengaruh Kualitas Produk, Kualitas Layanan, Lokasi Dan Kepercayaan Terhadap Kepuasan Pelanggan (Study kasus pada pelanggan Sarijan Café)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Produk, Kualitas Layanan, Lokasi Dan Kepercayaan Terhadap Kepuasan Pelanggan (Study kasus pada pelanggan Sarijan Café)
 
Creator Susanto, Bambang Heri
Arifin, Rois
Khalikussabir, Khalikussabir
 
Description AbstractThis study aims to examine the effect of product quality, service quality, trustworthiness and location on customer satisfaction at Sarijan Café customers. The population in this study are all Sarijan Café customers which are accumulated in a month as many as 2400 customers. The sampling technique used purposive sampling method with a total sample of 96 respondents. The analytical method used is multiple linear regression analysis with IBM SPSS 25 (Statistical Product and Service Solutions) application tools. Based on the test using the Simultaneous F test analysis, the results showed that there was a significant effect between the X variables (product quality, service quality, trust and location) simultaneously on the Y variable (customer satisfaction) on Sarijan Café customers, and the partial t test analysis of the results showed that the product quality variable has a positive and significant effect on customer satisfaction Sarijan Café with a significance value of 0.000 <0.05, service quality has a positive and significant effect on customer satisfaction Sarijan Café with a significance value of 0.024 <0.05, trust has a positive and significant effect on customer satisfaction Sarijan Café with a significance value of 0.000 < 0.05, location has a negative and insignificant effect on Sarijan Café's customer satisfaction with a significance value of 0.703 < 0.05. Keywords: Product Quality, Service Quality, Trust, Location, Customer Satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/12524
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 01 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/12524/9712
 
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