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ANALISIS PENGARUH STIMULUS PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MEMBELI MOTOR MEREK HONDA (Studi Kasus Pada Mahasiswa Fakulatas Ekonomi UNISMA Angkatan 2014-2016)

Jurnal Ilmiah Riset Manajemen

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Title ANALISIS PENGARUH STIMULUS PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MEMBELI MOTOR MEREK HONDA (Studi Kasus Pada Mahasiswa Fakulatas Ekonomi UNISMA Angkatan 2014-2016)
 
Creator Asy'ari, Mohammad
Hufron, Mohammad
 
Description ABSTRACTThe purpose of this research is to know and analyze the marketing stimulusconsisting of Product, Price, Promotion and Channel of distribution simultaneously andpartially to the decision to buy Honda motor case study at Student Faculty ofEconomics UNISMA. The sampling technique using purposive sampling is theconsideration of certain criteria. Analysis data tool used in this research is MultipleLinear Regression Analysis.Based on the results of this study note that the value of Fcount 34.474> Ftable 2.72 so itcan be concluded that the stimulus Marketing simultaneously affect the decision topurchase a Honda motorcycle. As well as product price variables and distributionchannels partially influence on purchasing decision of Honda study case motorcycle onStudent Faculty of Economics UNISMA and there is one variable that is Promotionvariable that does not partially influence. Keyword : Marketing Stimulus and Buying decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-06-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/287
 
Source Jurnal Ilmiah Riset Manajemen; Jurnal Ilmiah Riset Manajemen (eJRM) Vol. 6 No. 2 Juni 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/287/329
 
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