Record Details

Pengaruh Kualitas Informasi, Advertising Dan Kualitas Produk Terhadap Keputusan Pembelian Di Olshop (Tokopedia) (Studi Kasus Mahasiswa FEB Jurusan Akuntansi Unisma Angkatan 2018)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Kualitas Informasi, Advertising Dan Kualitas Produk Terhadap Keputusan Pembelian Di Olshop (Tokopedia) (Studi Kasus Mahasiswa FEB Jurusan Akuntansi Unisma Angkatan 2018)
 
Creator Molyadi, Ahmad
Mansur, Muhammad
Millaningtyas, Restu
 
Description AbstractThis research was conducted at the Faculty of Economics and Business, Islamic University of Malang Jl. Major General Haryono No. 193. Dinoyo, districts. Lowokwaru, Malang City, East Java 65144. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of information quality, advertising and product quality on purchasing decisions. The independent variables used are the quality of information, advertising and product quality, while the dependent variable is the purchase decision. The sample used in this study were 74 respondents who are Tokopedia consumers. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using Statistikal Package for the Social Sciens (SPSS) 16.0 computer software for data processing. The results of this study indicate that the quality of information affects purchasing decisions, advertising affects purchasing decisions, product quality affects purchasing decisions. The quality of information, advertising and product quality simultaneously affect purchasing decisions. Keywords : Information Quality, Advertising Product Quality And Purchase Decisio
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15679
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 15 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15679/11890
 
Rights Copyright (c) 2022 Jurnal Ilmiah Riset Manajemen