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PENGARUH HEDONIC SHOPPING VALUE DAN UTILITARIAN SHOPPING VALUE TERHADAP INTENT TO ONLINE REPURCHASE PADA ONLINE SHOP LAZADA

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH HEDONIC SHOPPING VALUE DAN UTILITARIAN SHOPPING VALUE TERHADAP INTENT TO ONLINE REPURCHASE PADA ONLINE SHOP LAZADA
 
Creator Ma’munillah, Ahmad Sa’iq
Widarko, Agus
 
Description Abstract                The purpose of this study are: 1. To determine the effect of hedonic shopping value and utilitarian shopping value simultaneously affect the intent to online repurchase. 2. To determine the effect of hedonic shopping value and utilitarian shopping value partially affect the intent to online repurchase. The object of research used in this study was Lazada's consumer students at the FEB UNISME with a sample of 77 respondents. Based on the results of this study it is known that the simultaneous test results (F test) is 8.571 with a significance level of 0.000 which means that H1 is accepted. So this shows that there is simultaneously an influence between hedonic shopping value, and utilitarian shopping value on intent to online repurchase. While the results of the partial test (t) hedonic shopping value (x1) have a t count of 4.137 with a significance value of 0.000 < 0.05, so that it can be seen that the hedonic shopping value (X1) significantly affects the intent to online repurchase (Y ) And the Utilitarian shopping value (X2) has a t count of -2.089 with a significance value of 0.040 < 0.05, so that it can be seen that the Utilitarian shopping value (X2) significantly affects the intent to online repurchase (Y). Keywords: hedonic shopping value, utility shopping value, and online repurchase interest.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1139
 
Source Jurnal Ilmiah Riset Manajemen; Vol. 7 No. 1 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1139/1155
 
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