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Pengaruh Atmosphere Museum dan Event Marketing terhadap Keputusan Berkunjung Ulang Wisatawan Museum Angkut Kota Wisata Batu

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Atmosphere Museum dan Event Marketing terhadap Keputusan Berkunjung Ulang Wisatawan Museum Angkut Kota Wisata Batu
 
Creator SANTOSO, BUDI
Widarko, Agus
Slamet, Afi Rachmat
 
Description AbstractThe research purpose is to know and analyze the influenceatmosphere museum and event marketing simultaneously and partially on tdecision travelers visiting Museum Angkut. The sampling technique uspurposive sampling, that the consideration of certain criteria. Data analysis toused in this research is Multiple Linear Regression Analysis.Based on the results of this research note that the value of Fcount 77.6853.09 Ftable so it can be concluded that the Atmosphere museum and EventMarketing influence simultaneously decision to visit again the tourists.Atmosphere Museum and the variable of 7.202 tcount > ttable of 1.98472 andvariable Event Marketing tcount of 7.394> ttable of 1.98472, which meansAtmosphere Museum and Event Marketing partial effect to the decision to visitagain the tourists Museum Angkut.Keywords: Atmosphere Museum, Event Marketing and Decision Visiting
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-04-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/232
 
Source Jurnal Ilmiah Riset Manajemen; Jurnal Ilmiah Riset Manajemen (E-JRM) Vol. 6 No. 01 April 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/232/292
 
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