Record Details

Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen (Studi Pada Konsumen Ayam Rocket Chicken Di Lamongan)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen (Studi Pada Konsumen Ayam Rocket Chicken Di Lamongan)
 
Creator Valentino, Lisa Febriyanti
Nurhajati, Nurhajati
Wahono, Budi
 
Description AbstractThe purpose of the study was to determine the effect of price, product quality and location on consumer buying interest (study on rocket chicken consumers in Lamongan). Determination of the sample in the study using purposive sampling technique, so that it can be determined the number of samples as many as 100 respondents in accordance with the criteria. The analytical tool used in this research is multiple linear regression analysis. The results showed that price, product quality and location simultaneously had a significant effect on consumer buying interest in rocket chicken in Lamongan. Price and location variables have no significant effect on consumer buying interest in rocket chicken in Lamongan. While product quality has a significant and positive effect on consumer buying interest in rocket chicken in Lamongan. Keywords: Price, Product Quality, Location And Consumer Buying Interest
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-07-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/12319
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 17 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/12319/9527
 
Rights Copyright (c) 2021 Jurnal Ilmiah Riset Manajemen